You test your mailings and tweak the headlines, envelopes or offers to increase response, and you use targeted and current lists. You design each piece to grab attention, convey a simple message and move the prospect toward action. You’re happy with the ROI on your mail campaigns. When you use the right strategy and execution, direct mail can be a strong addition to your marketing arsenal. Include a strong call-to-action encourage customers to call or visit your website to learn more and buy. Or, develop a piece that delivers a compelling case for your current customers to buy related products and services. Instead, start your direct mail campaign should with an introduction via mail, then perhaps a followup phone call from a sales rep and a demo delivered via email. Don’t just mail and wait for the phone to ring. In B2B, it’s better to think about direct mail as an integral part of a larger campaign. Mail a quarterly “industry update” or case study with graphs and reference info – more than you’d be able to provide in an email newsletter.įocus the piece on a typical objection prospects have before they buy.ĭevelop a piece that delivers a compelling case for your current customers to buy related products and services. Quickly introduce your value proposition invite prospects to call or visit your website to view a demo, download a special report, or request a quote.įollow up with a phone call a week later. Mail a personalized, hand-signed letter to targeted prospects. Here are ideas for three sample direct mail campaigns: GENERATE NEW LEADS Send product literature with the prospect’s name and custom specifications printed into the brochure itself (via digital printing).Invite current customers and top prospects to an event you’re holding at a trade show.Instead, consider using mail for small campaigns: A custom piece that you develop for a specific purposeĭirect mail can be an efficient medium for your company if you focus on strategic, targeted mailings instead of large bulk mail campaigns, which draw very low response rates at much higher costs than online marketing.A digitally-printed brochure with the prospect’s name printed in the headline and body copy.A postcard with a four-color image on one side and a printed message on the back.Your direct mail campaign ideas can be very simple or wildly creative depending on your goals. Even though many companies have turned to social media, email and internet marketing, a targeted and well-produced mail campaign can still be highly effective.ĭirect mail campaigns can be used to generate leads, promote special offers, support other campaigns, communicate with customers and raise your visibility in your market. In fact, a recent USPS study found that “Millennials spent more time with physical ads than digital ads.” Additionally, “ 92% of Millennials say they are influenced by direct mail to make purchase decisions.” So, while direct mail may seem old school, it’s a proven method for getting the attention of this essential demographic.For many years, direct mail has been an important marketing medium. Physical items that are functional and informative have the potential to create an impact in a way that digital marketing can’t. More than ever, consumers are inundated with email and digital marketing. Other great products created by Whitney Woods include 3-D pop-up house holiday cards, a telescopic box mailer, and a variety of money boxes. This is a simple and functional device sure to be used by anyone who needs to prop their phone while speaking in a zoom meeting or over facetime. It has two holes on the sides for pens and a space below the phone for a mini-calendar. Made by the team at Whitney Woods, this promotional phone holder pops out of the custom design envelope and requires no additional manipulation by the client as it stands on its own. You have to see the full video of this brilliant dimensional piece to get the full impact.
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